The video was recorded in segments, tracking the position of the integration points (such as the mobile phone screen) and this information was dynamically passed into our flash application which rendered the content into position. The content was a combination of images, text and pre-created assets which were all dynamically combined into renderable bitmaps at runtime.
The application was a major collaboration between all the parties involved, with distriqt responsible for the front end flash player application, RunPixelRun providing the Facebook integration and SCA the video production.
BIO, which stands for Big Ideas Online, is a digital advertising agency basedin London, specialising in the creation and development of Big Ideas Online.
Note: This website is from 2009!
Adobe AIR Native Extensions round-up: